Move the site without losing what it earned
A new host, a new platform, or the same content without the page builder it was trapped in. The URLs are inventoried before anything moves, and the copy is tested before the live site is touched.
Which migrations do we take?
Four shapes, in the order they arrive. Each one has its own way of going wrong, so the checklist differs.
Host to host
Same site, new server. DNS, mail records, TLS, cron jobs, uploads and database moved in one window, with the old host kept paid for a week as a fallback.
Platform to platform
WooCommerce to static pages, one commerce platform to another, or a site that outgrew its plan. Products, prices and categories exported first, then mapped into the new structure.
Builder escape
A site stuck in Elementor, Divi, Wix or Squarespace, rebuilt as templates that render in one request. The content stays. The plugin stack and the monthly plan do not.
Domain or brand change
New domain, same content. Both domains run in parallel for a while, every old URL 301s to its pair, and the change of address is filed so the old signals follow the new name.
What keeps the rankings in place?
Rankings do not fall because a site moved. They fall because pages disappeared, redirects went to the home page instead of the equivalent page, or the new site took three weeks to be crawlable. Three steps prevent that.
- An inventory before the move. Every URL that currently returns 200, taken from the sitemap and from a crawl, with its traffic if Search Console access exists.
- A redirect map, written and reviewed. One old URL to one new URL, closest equivalent, no bulk redirect to the front page.
- A check after the switch. Sitemap submitted, robots confirmed, the 404 log read for a week, and a comparison of indexed pages against the inventory.
Migrations and speed work from $500 · 2–6 days · the fixed number comes after we see the URL inventory.
What is wrong with the page builder?
Nothing, at the start. The cost arrives later: a plugin stack that needs updating every month, a page that ships two megabytes of markup before the first product photo, an editor nobody on the team dares to open, and a subscription that has to keep being paid for the site to exist.
A rebuilt page renders in one request, edits in a plain file, and needs no account to stay online. If the platform is earning its fee, we will say so and leave it alone.
What that looks like in practice
- Pages rebuilt as templates, not hand-assembled blocks
- Content and URLs carried over, nothing rewritten for the sake of it
- Images re-exported at the size they are displayed
- Structured data and titles checked page by page
- The old site reachable until the new one is verified
A migration is also the cheapest moment to fix the things that were already broken: duplicate titles, missing canonicals, a sitemap nobody submitted.
What do we need from you?
Host or platform access, whatever DNS you control, and one sentence on what must not change. A sitemap or an export of the current URLs saves a day. If there is no export, we crawl the site and build the inventory ourselves.
What do you get?
- The migrated site, live and checked page by page
- The redirect map as a file, so you can see every rule
- The source in a repository you own, with the credentials and host notes
- A before and after list of indexed URLs
- 30 days of fixes for anything the move broke
Common questions
The three questions that decide whether a migration goes smoothly or costs a season of traffic.
- Will the move cost me rankings? It costs rankings when a page that used to exist stops existing and nothing replaces it. So the URL inventory is copied out before anything moves, every URL either keeps its address or gets a 301 to the closest match, and the sitemap and index are checked in the week after the switch.
- How long does a migration take? Two to six days for most sites, from $500. The build work is usually quick. The part that takes the time is the URL map and testing the copy, because that is where the damage would happen.
- Can you move a site built with a page builder? Yes, and often that is the reason for the move. We rebuild the pages as plain templates you can edit, keep the content and the URLs, and leave the builder, its plugins and its subscription behind.